Mandsaur's First Agency-backed
Digital Marketing Course

6 weeks. Real skills. One certification that opens doors — whether you want a job, freelance clients, or to grow your own brand.

SparkX

Not just a course — a simulation lab. Every week ends with a real-world scenario where you think, build, and present like a professional. We capture real moments that feel like you. We want you to feel comfortable and just be yourself in front of the camera, whether it’s on your own business, start as a creator, or while working on a creative project together.

What you will be able to do

Run Paid Ad Campaigns

Meta Ads — set up, target, and optimise with real budgets

Read Analytics like a Pro

Meta Ads Manager, reporting — know what's working and why

Create Converting Content

Reels, carousels, ad creatives — strategy-backed, not just pretty

Land a Job or First Client

Portfolio, interview prep, and freelance setup included in week 6

6-week Curriculum

Week 1: Foundations & Content Creation

1. The digital marketing universe: Every channel explained — social, search, email, paid ads. Career paths, income potential, and what agencies actually hire for in 2025
2. Consumer psychology & the buyer journey: How people discover, consider, and buy online. Awareness → interest → desire → action — and how marketing nudges each stage
3. Marketing strategy frameworks: STP (segmentation, targeting, positioning), the 4Ps, brand positioning maps — tools used by every real marketing team
4. Target audience research & competitor analysis: Build a customer persona from scratch. Analyse competitors using free tools — SimilarWeb, Meta Ad Library, Google Trends
5. Magical Friday — The Strategy War Room Simulation

Week 2: Content Creation

1. Content strategy & content pillars: What to post, why, and how often. Build a content system that works even when you have no ideas — pillars, formats, repurposing
2. Copywriting that converts: Hook formulas, caption structures, CTA psychology — the difference between a post that gets likes and one that gets DMs
3. Instagram & LinkedIn mastery: Algorithm decoded for both platforms. Profile optimisation, post formats, hashtag strategy, and what actually drives reach in 2025
4. Content calendar & batch creation: Plan a month of content in 2 hours. Tools: Notion, Buffer, Meta Planner. Batch-create 10 posts in one sitting — live practice
5. Magical Friday — The Agency Sprint

Week 3: Video Shooting & Editing

1. Video fundamentals — shoot like a pro: Framing, rule of thirds, lighting setups with zero equipment, audio tips, phone camera settings for cinematic output
2. Reel & short-form video strategy: Hook in 2 seconds, pacing, trending formats, how to script a 30-second video that gets watched till the end — with examples
3. CapCut editing masterclass: Cuts, transitions, text animations, music sync, colour grading, AI features — edit a complete reel live in class from raw footage
4. YouTube & long-form video basics: Video structure, scripting, thumbnail psychology, YouTube SEO — how to build a channel that generates leads for a business
5. Magical Friday — The Reel Factory

Week 4: Graphic Designing

1. Design fundamentals: Typography, colour theory, hierarchy, whitespace, contrast — the invisible rules behind every great visual you've ever seen
2. Canva pro mastery: Brand kit setup, advanced features, smart mockups, bulk creation, Canva AI — go from beginner to power user in one session
3. Social media graphics & ad creatives: Post formats, story templates, carousel design, ad creative psychology — what makes someone click vs scroll past
4. Brand identity design: Logo principles, colour palette creation, brand guidelines document — how to create and deliver a full visual identity to a client
5. Magical Friday — The Rebrand Challenge

Week 5: Analytics & Tools

1. Google Analytics 4 (GA4) deep dive: Setup, events, conversion tracking, audience reports — know exactly who visits a website, where they drop off, and why
2. Meta Ads Manager analytics: ROAS, CPM, CPC, CTR — which metrics actually matter, how to spot a failing campaign early, and when to scale vs stop
3. Social media analytics & optimisation: Instagram Insights, LinkedIn analytics — what to double down on, what to kill, and how to present findings to a client
4. The marketer's tool stack: Buffer, Notion, ChatGPT for marketing, SEMrush basics — build a workflow that saves 8+ hours every week
5. Magical Friday — The Marketing Emergency Room

Week 6: Portfolio Building & Career Launch

1. Building a portfolio that gets you hired: Case study format, how to present results even without a single client yet, Notion portfolio build — live in class
2. Freelancing from day one: Pricing your services, writing proposals, finding clients on Fiverr, Upwork, LinkedIn and Instagram DMs — scripts included
3. Job hunting strategy for digital marketers: LinkedIn profile audit, resume for marketing roles, how to apply strategically — and the cold outreach template that gets replies
4. Personal branding & interview prep: Position yourself as a specialist online, top 20 interview questions answered live, mock interview session with peer feedback
5. Magical Friday — The Shark Tank Finale

What is Magical Friday?

Every Friday, textbooks disappear. You step into a real-world simulation — playing client, agency, or expert. No theory. Just pressure, creativity, and the kind of learning that sticks for life.

Tools we will Learn:

Who is this for?

For everybody, who is enthusiastic & ready to build a strong career option.

Freshers & Students

Career Switchers

Freelancer

Business Owners

Side Income Seekers

Housewives

TURN YOUR SCROLLING HABIT

INTO A FULL TIME CAREER

Investment Details

Invest in a skill that pays you for years, not months.

6 Weeks Structured Training
Agency-Backed Live Projects
Portfolio Development
Certification
Practical Assignments
Career Guidance & Support

Group Discount

If 3+ people will enroll together get ₹ 2000 off per person.

Referral Bonus

If any paying student refers another one, he will get
₹ 500 referral bonus.

/ Address

Training Location

Our sessions will be conducted at a peaceful and accessible venue in Mandsaur.

SparkX Certified Digital Marketer

Issued upon successful completion of all 6 weeks and final project. Digitally verifiable, shareable on LinkedIn, and recognised by agencies and startups hiring in your city.

FAQ

Frequently Asked Questions

/ FAQ

Frequently Asked Questions

Still have doubts before choosing, tap on the question you have in mind!

1. What is this digital marketing course about?

This course is designed to provide practical and industry-relevant knowledge of digital marketing, including SEO, social media marketing, Meta Ads, content marketing, and more.

2. Who can join this course?

Anyone can join!
This course is ideal for:
Students
Job seekers
Entrepreneurs
Working professionals looking to upgrade skills

3. What is the duration of the course?

The course duration is 6 weeks, designed for fast-track learning with practical exposure.

4. Will I get a certificate after completion?

Yes, you will receive a course completion certificate after successfully finishing all modules and assignments.

5. Is this course practical or theoretical?

The course is highly practical with live projects, case studies, and real-time campaign experience.

6. Will I get placement assistance?

Yes, we provide placement assistance, including interview preparation, resume building, and job referrals.

7. Are there any live projects included?

Yes, students will work on live projects to gain hands-on experience and build a strong portfolio.

8. Do I need my own laptop?